American Marketing Association of WMU
West Michgan Avenue 1903
Kalamazoo Michigan 49008-5430
What is the Case Competition?

The case competition is an opportunity to gain real-world marketing experience and the chance for recognition from industry leaders in this exciting annual contest. Chapter teams tackle a marketing challenge from a corporate sponsor and are rewarded for the best ideas, research and plans.

Get Competitive

Members of the AMA of WMU Case Competition must be a national AMA member and a team player, committed to developing a marketing plan - beginning to end. AMA chapters from universities and colleges around the US submit entries and only the top 8 are invited to present at the American Marketing Association Intercollegiate Conference.

Why be involved?

Participating in the case competition is an excellent opportunity to gain real-world marketing experience. You will be involved with everything from research to budgeting to promotions. You will also have the opportunity to utilize and enhance your knowledge from your business classes, all while working with a team of your AMA peers.

Recent Cases

Some of our most recent cases have been designing marketing plans for Sullivan Tires, Good Year Tires, Pringles, the City of New Orleans, Kwik Trip, and McGraw-Hill.

Congratulations to the 2007/2008 Case Competition Team

Case Competition Team